TRANSPARENCY DNA

Change can be achieved by being brutally honest about the reality behind our items. For this purpose our transparency concept reveals the carbon footprint, materials, makers and pricing.

TRANSPARENCY DNA

Change can be achieved by being brutally honest about the reality behind our items. For this purpose our transparency concept reveals the carbon footprint, materials, makers and pricing.

Climate change is our time’s single largest threat. In order to continue our actions, we feel it crucial to be well aware of our own impact on the environment. Only this way can we develop towards better, simultaneously creating even more everlasting products while diminishing their relative carbon footprint.
Transparency has been a key value for us from the get-go, and it is our strong belief that this is key in order to create sustained change. We want to know the people involved in our entire operation, instead of hiding them deep into the shadows of complex chains. We have to understand our materials and their impact. We must be held responsible for our actions. Change can be achieved by being brutally honest about the reality behind our items. For this purpose our transparency concept reveals the carbon footprint, materials, makers as well as pricing.

Get to know our...

lovia.icons.dna.black
Climate change is our time’s single largest threat. In order to continue our actions, we feel it crucial to be well aware of our own impact on the environment. Only this way can we develop towards better, simultaneously creating even more everlasting products while diminishing their relative carbon footprint.
Transparency has been a key value for us from the get-go, and it is our strong belief that this is key in order to create sustained change. We want to know the people involved in our entire operation, instead of hiding them deep into the shadows of complex chains. We have to understand our materials and their impact. We must be held responsible for our actions. Change can be achieved by being brutally honest about the reality behind our items. For this purpose our transparency concept reveals the carbon footprint, materials, makers as well as pricing.

Get to know our...

-lovia_icon_CO2

EMISSIONS

_lovia_icon_materials

materials

_lovia_icon_production

production

_lovia_icon_pricing

pricing

ISO.lovia.kaikki.installaatio

Honest CO2 numbers

Carbon footprint is an important tool, guiding our internal actions by serving as an indicator. For combating climate change, it is crucial for us to truly understand, evaluate and develop our own impact.
The CO2 footprint frames our production and value chain, thus having a large impact on our decision making. By examining this key figure, we can justify the existence of a product, look into new material and product innovations together with our partners, measure development and of course increase awareness and discussion.
The CO2 numbers provide inspiration for you to examine your own personal impact and create a deeper understanding. They also shed light on the comprehensive fashion industry ecosystem and its impact on our planet.

Excess Materials

Excess leather and textile serve as the main source of material for Lovia bags. These materials are gathered by Lovia as cutting waste from the Finnish furniture industry, salmon leather as a by-product of food production and elk hides derived from government-regulated population-control hunting.
The choice to utilise otherwise wasted resources as materials already diminishes the carbon footprint of our items. Our collection also prevents these valuable resources from going to waste and ending up in landfills. We can even utilise excess of our own production to create what we call zero-waste hero items, such as smaller leather goods. If we were to utilise recycled raw material streams instead of collecting these leftovers, creating usable materials from them would require more energy and resources.
It is our mission to utilise as much of wasted materials as possible and turn them into timeless design items that will purposefully serve for decades. We choose our material partners carefully and ensure we share the same values. Together we can create a larger impact and shift perspectives from traditional production into a more circular economy.
Lovia valkoisia nahkoja
kaiho_uniikkilaukku

Direct Production

Finding the right partners in our own production has been crucial in order to create a functional value chain utilising the rescued materials collected. Our bags are made in the hands of artisans in near Milan, Italy and jewellery by our goldsmith in Helsinki, Finland.
Thanks to our direct-to-producer value chain we are able to ensure that production is of high quality, maintains ecological practises and is truly ethical. As we know our partners personally and are in direct contact with them, we are also able to look into developing our cooperation together and creating meaningful relationships through mutual respect.
We aim to visit our producers regularly. Having close relationships with our producers enables us to collaborate in a truly purposeful way, meaning that we can also develop more sustainable operation practises together. We want to promote open communication and transparency with our producers in order to do better together.

Transparent Pricing

We reveal the pricing behind each step of the way; from main materials to metal parts, production, packaging and our own margin.
Barred-off, complicated value chains and unjustified margins are large-scale issues in the fashion industry. The end customer is kept in the dark on who is actually getting paid on the process, and this can lead to massive issues of social injustice and environmental problems.
To combat these issues you can examine the pricing behind our products, told transparently. We also open up about our own margin and show what a comparison to traditional pricing.
Transparent-pricing-en
ISO.lovia.kaikki.installaatio

Honest CO2 numbers

Carbon footprint is an important tool, guiding our internal actions by serving as an indicator. For combating climate change, it is crucial for us to truly understand, evaluate and develop our own impact.
The CO2 footprint frames our production and value chain, thus having a large impact on our decision making. By examining this key figure, we can justify the existence of a product, look into new material and product innovations together with our partners, measure development and of course increase awareness and discussion.
The CO2 numbers provide inspiration for you to examine your own personal impact and create a deeper understanding. They also shed light on the comprehensive fashion industry ecosystem and its impact on our planet.
Lovia valkoisia nahkoja

Excess Materials

Excess leather and textile serve as the main source of material for Lovia bags. These materials are gathered by Lovia as cutting waste from the Finnish furniture industry, salmon leather as a by-product of food production and elk hides derived from government-regulated population-control hunting.
The choice to utilise otherwise wasted resources as materials already diminishes the carbon footprint of our items. Our collection also prevents these valuable resources from going to waste and ending up in landfills. We can even utilise excess of our own production to create what we call zero-waste hero items, such as smaller leather goods. If we were to utilise recycled raw material streams instead of collecting these leftovers, creating usable materials from them would require more energy and resources.
It is our mission to utilise as much of wasted materials as possible and turn them into timeless design items that will purposefully serve for decades. We choose our material partners carefully and ensure we share the same values. Together we can create a larger impact and shift perspectives from traditional production into a more circular economy.
kaiho_uniikkilaukku

Direct Production

Finding the right partners in our own production has been crucial in order to create a functional value chain utilising the rescued materials collected. Our bags are made in the hands of artisans in near Milan, Italy and jewellery by our goldsmith in Helsinki, Finland.
Thanks to our direct-to-producer value chain we are able to ensure that production is of high quality, maintains ecological practises and is truly ethical. As we know our partners personally and are in direct contact with them, we are also able to look into developing our cooperation together and creating meaningful relationships through mutual respect.
We aim to visit our producers regularly. Having close relationships with our producers enables us to collaborate in a truly purposeful way, meaning that we can also develop more sustainable operation practises together. We want to promote open communication and transparency with our producers in order to do better together.
Transparent-pricing-en

Transparent Pricing

We reveal the pricing behind each step of the way; from main materials to metal parts, production, packaging and our own margin.
Barred-off, complicated value chains and unjustified margins are large-scale issues in the fashion industry. The end customer is kept in the dark on who is actually getting paid on the process, and this can lead to massive issues of social injustice and environmental problems.
To combat these issues you can examine the pricing behind our products, told transparently. We also open up about our own margin and show what a comparison to traditional pricing.

TRACK YOUR DNA

Let the DNA of our creations lead you on an adventure beginning from the trash bin and continuing on your arm as a trusted companion. Read the story from materials to makers and pricing behind your own treasure by typing in its DNA code below. Each bag carries the DNA code and unique production number inside. For the DNA of the jewellery, type in the name of the jewellery in question. 

IMG_0448

TRACK YOUR DNA

Let the DNA of our creations lead you on an adventure beginning from the trash bin and continuing on your arm as a trusted companion. Read the story from materials to makers and pricing behind your own treasure by typing in its DNA code below. Each bag carries the DNA code and unique production number inside. For the DNA of the jewellery, type in the name of the jewellery in question. 

Discover your treasures