We turn trash to treasures with full transparency. Each bag is uniquely numbered and DNA-coded. Crack the code to meet the makers and materials of each product and see what we paid for each step.


Keep your essentials in order with these structured companions. All our belt & body bags, clutches and pouches can also be worn as crossbodies.

Belt & Body bags

Meet our multifunctional wonders that can also be worn as crossbodies and several other ways

Pouches & Evening Bags

You can wear the Lovia pouches as a purse inside your bigger bag during the day and attach the strap or wristlet for the night


The soft weaved clutches have many faces. Our first bag style, Aura, will also serve as large clutch, or even a laptop cover, when you use the second magnets or open the flap completely.

Shoulder bags and totes

The everyday companions designed to fit your laptop and other daily needs

Weekenders & Backpacks

This one is for the wide-eyed wanderers as well as city-goers on the move. These friends adjust according to what you choose to carry.

Laptop Covers

A structured clutch or a sleek laptop cover? You don't have to decide.


These are our most zero-waste item, resquing the smallest excess pieces of the cutting waste used in other designs. The leather forms accordingly, carrying more than you could guess.

Other accessories

Päre luggage tag can be attached to you travel bag to make sure it finds its way back to you if you lose sight of each other


Barren nature meets modern form in our amulet. Northern folks used to believe that everyone had their own soul tree. The soul tree for our designer Outi is pine with age old wisdoms and strenght. Each amulet is hand-made in Helsinki of mostly recycled metals.


Looking for cure, love potion or wisdom? We will have you covered with the right amulet filled with pine tree power.


Our jewellery is made of mainly recycled, nickel-free bronze. We use a modern toxic-free double gold coating method for highest quality, as well as silver coating.


The elegant way to match with your partner. Add a hint of pine tree power to your sleeve and stay strong during a long night.
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Pihka Cufflinks 80 

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Pihka Cufflinks

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Pihka Cufflinks 105 
Rose Gold


Straps & Handles

Refresh your trusted bag with a new function instead of getting a new one


The multifunctional wonders Kainuu and Hilla show you a sixth dimension when together with this handle


This handle can be used with the new styles of Kaiho Crossbody: Clay and Brown Combo

Backpack straps for Käpy & Käpy Mini bag

These backpack straps are created to make the Käpy style even more multifunctional

Wrist strap for Vasu & Laine pouch

This wrist strap turns our small pouches into handy wristlet bags
about lovia's sustainable accessories

Care products

Taking care of what you own is an essential part of sustainable consumption. Together with Arkivé Atelier leather specialists, we want to provide detailed instructions for each of our materials to help you take the best possible care of your product.

Gift Cards

Gift card is always a safe bet. In the end, the most valuable gift is something that the receiver really loves.

Free shipping

On orders over 300 €

Free returns

Always free, around the world

Visit us

Helsinki Concept Store
Fredrikinkatu 18
Thu-Fri 12-19, Sat 11-16

Lovia love letter for revolutionisers

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