The inspiration for Lovia comes from [Loviatar] and [lovi]. Loviatar is the powerful matriarch witch in Finnish mythology Kalevala, with the power to reform and control climate. With her controversy between good and bad she reminds that we all have super powers, when willing to constantly develop and create a better world around us. Lovi means a crack between two stones, mythically believed to be the gate between two worlds. The pine cone logo is a crystallisation of the clean modern and bare organic world connected together. Our challenge is to find a balance between the two.