KEEP IT CASUAL

Comfort and casual looks have been stealing the spotlight lately.
Would you agree? Keep it casual with the perfect slouchy tote bag. [SAMMAL] is now available in two new shades of excess leather, beautiful beige and subtle soft yellow.
RELAX WITH [SAMMAL]
lovia talvi_hires-1761

KEEP IT CASUAL

Comfort and casual looks have been stealing the spotlight lately.
Would you agree? Keep it casual with the perfect slouchy tote bag. [SAMMAL] is now available in two new shades of excess leather, beautiful beige and subtle soft yellow.
RELAX WITH [SAMMAL]

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.
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new in tammikuu

HANDCRAFTED IN HELSINKI

Gift yourself or your loved one with amulet jewellery filled with pine tree power or choose a unique bag experience.
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FOR MEN

BELOVED CLASSICS

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Our Roots

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.
Are you one of us?
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
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"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
newyorktimes_logo
elle_logo
wgsn_logo
hs_logo

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Free returns

Always free 30 days, around the world

Visit us

Helsinki Concept Store
Fredrikinkatu 18
Open hours:
Thu-Fri 12-19
Sat 11-16

Lovia love letter for revolutionisers

Plant a tree by joining the community