Five bags in one

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste.
The leather gets a new life in our beloved [HILLA] bag which will serve you for years to come.

MEET MULTIFUNCTIONALITY

Five bags in one

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste.
The beloved [HILLA] bag gives the leather a new life that will be at least as long.

MEET MULTIFUNCTIONALITY

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.

SHOP NOW

HANDCRAFTED IN HELSINKI

Gift yourself or your loved one with amulet jewellery filled with pine tree power or choose a unique bag experience.

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BAGS

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JEWELLERY

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FOR MEN

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BELOVED CLASSICS

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Our Roots

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.

Are you one of us?

"A vision that led to bags that you wouldn't guess to be recycle-design."

"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."

"Lovia lets you trace every material used in its products, right down to the dust bag."

"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."

"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."

Five bags in one

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste.
The leather gets a new life in our beloved [HILLA] bag which will serve you for years to come.

Five bags in one

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste.
The beloved [HILLA] bag gives the leather a new life that will be at least as long.

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.

HANDCRAFTED IN HELSINKI

Gift yourself or your loved one with amulet jewellery filled with pine tree power or choose a unique bag experience.

BAGS

SHOP HERE

JEWELLERY

SHOP HERE

FOR MEN

SHOP HERE

BELOVED CLASSICS

SHOP HERE

Our Roots

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.

"A vision that led to bags that you wouldn't guess to be recycle-design."

"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."

"Lovia lets you trace every material used in its products, right down to the dust bag."

"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."

"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."

"A vision that led to bags that you wouldn't guess to be recycle-design."

"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."

"Lovia lets you trace every material used in its products, right down to the dust bag."

"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."

"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."

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Free shipping

On orders over 300 €

Free returns

Always free, around the world

Visit us

Helsinki Concept Store
Fredrikinkatu 18
Thu-Fri 12-19, Sat 11-16

Lovia love letter for revolutionisers

Plant a tree by joining the community

Five bags in one

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste. The leather gets a new life in our beloved [HILLA] bag which will serve you for years to come.

Five bags in one

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste. The beloved [HILLA] bag gives the leather a new life that will be at least as long.

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.

HANDCRAFTED IN HELSINKI

Gift yourself or your loved one with amulet jewellery filled with pine tree power or choose a unique bag experience.

Our Roots

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.

"A vision that led to bags that you wouldn't guess to be recycle-design."

"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."

"Lovia lets you trace every material used in its products, right down to the dust bag."

"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."

"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."

"A vision that led to bags that you wouldn't guess to be recycle-design."

"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."

"Lovia lets you trace every material used in its products, right down to the dust bag."

"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."

"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."

Free shipping

On orders over 300 €

Free returns

Always free, around the world

Visit us

Helsinki Concept Store Fredrikinkatu 18 Thu-Fri 12-19, Sat 11-16

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste.
The leather gets a new life in our beloved [HILLA] bag which will serve you for years to come.

This leather was supposed to become a durable sofa but it ended up into the trash bin as cutting waste.
The beloved [HILLA] bag gives the leather a new life that will be at least as long.

Helsinki Concept Store
Fredrikinkatu 18
Thu-Fri 12-19, Sat 11-16