LOVIA CONCEPT STORE FREDRIKINKATU 18, HELSINKI | Fri 14-18, Sat 12-16

We make every design treasure by hand from excess materials, with full transparency, sustainably and with love.

Our icons are back, shining brighter than ever. Thanks to many requests from our community, we are bringing back the most beloved pieces.

Discover our classic PIHKA and HAVU pieces now available for order again.

Handmade from excess materials

Inspired by Finnish forests

Discover your perfect match and preorder our bestsellers now. As a thank you for supporting conscious production, you will receive a 20% discount on the regular price. After the preorder period you will receive your beloved bag within 6 weeks. Discover more detailed information on each product page.

From the Waters of Kainuu, fishing by-products become durable and beautiful bags. HILLA Burbot and HILLA Pike Perch are true masterpieces of craftsmanship.
A limited edition of fish leather HILLA bags is now available for preorder with 20% off. Order yours now to secure your own treasure!

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We make every Lovia design treasure by hand from excess materials, with full transparency, sustainably and with love. Discover our most beloved classic bags and find your new treasure.

Join the community and be a Revolutioniser of your own. Discover your favourite style from our collection of classic bags.

"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
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