LOVIA CONCEPT STORE FREDRIKINKATU 18, HELSINKI | Fri 14-18, Sat 12-16

We want to make the fashion world more sustainable one treasure at a time by creating design products from high quality excess material. We reveal the story behind our products from materials to pricing and carbon footprint.
Instead of ordering new materials, our actions are centered around rescuing discarded resources and doing so with complete transparency, right down to the makers, materials, pricing as well as carbon emissions. We are striving to create a modern circular economy that knows no waste, only resources that go around in the endless cycle of life.
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Sustainability never looked so good

We asked our Revolutionisers to choose their favourite pieces from our classic collection and tell why they love them.
Instead of ordering new materials, our actions are centered around rescuing discarded resources and doing so with complete transparency, right down to the makers, materials, pricing as well as carbon emissions. We are striving to create a modern circular economy that knows no waste, only resources that go around in the endless cycle of life.
We want to make the fashion world more sustainable one treasure at a time by creating design products from high quality excess material. We reveal the story behind our products from materials to pricing and carbon footprint.
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
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