Trash rescue operation

[HILLA] COLOUR SPLASH

Our trash treasure chest exploded into this summery collection of colours. 
Take part in this special trash rescue operation by choosing your own gem from the pre-order selection!

TRASH RESCUE OPERATION

[HILLA] COLOUR SPLASH

Our trash treasure chest exploded into this summery collection of colours. 
Take part in this special trash rescue operation by choosing your own gem from the pre-order selection!

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.

HANDCRAFTED IN HELSINKI

Gift yourself or your loved one with amulet jewellery filled with pine tree power or choose a unique bag experience.

transparent dna

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
newyorktimes_logo
elle_logo
wgsn_logo
hs_logo
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
newyorktimes_logo
elle_logo
wgsn_logo
hs_logo