We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.
"A cool Finnish brand is Lovia. For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
New York Times
"Helsinki-based Lovia had a vision that led to bags that you wouldn't guess to be recycle-design."
Elle
"Lovia lets you trace every material used in its products, right down to the dust bag."
WGSN
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
Helsingin Sanomat
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
