FRESH STARTS

Memorise the lingering embraces, bursts of laughter and the deep connection between you and your loved ones. There is value in every moment, yet we often forget to respect warmth before it’s cold. To us, value means cherishing what we already have by giving a fresh start for abandoned materials. Join us on a journey where the unseen is brought back to the light. A bag can’t change the world, but together we can.
front page fresh starts mobile
To us, value means cherishing what we already have by giving a fresh start for abandoned materials. Join us on a journey where the unseen is brought back to the light. A bag can’t change the world, but together we can.

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.
new in tammikuu

HANDCRAFTED IN HELSINKI

Gift yourself or your loved one with amulet jewellery filled with pine tree power or choose a unique bag experience.

Our Roots

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
newyorktimes_logo
elle_logo
wgsn_logo
hs_logo
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
newyorktimes_logo
elle_logo
wgsn_logo
hs_logo

Free shipping

On orders over 300 €

Free returns

Always free 30 days, around the world. Right now we offer a longer return and exchange period, until 15.1.2021.

Visit us

Helsinki Concept Store
Fredrikinkatu 18
Open in December:
Wed-Fri 12-19, Sat 11-17, Sun 12-16

Lovia love letter for revolutionisers

Plant a tree by joining the community