SECOND CHANCES

Wasted materials get a new life in Lovia designs. Each bag has a unique number and DNA,
revealing each step it took before meeting you.

GIVE DON'T TAKE

Be gentle this festive season

"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
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"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
newyorktimes_logo
elle_logo
wgsn_logo
hs_logo

NEW IN FROM THE TRASH BIN

When collecting leftover materials we find small batches in delicious shades. See what we found this time.
Black Appliqué | 490 € | £430

Our Roots

We believe there is a way to live modern life in harmony with the organic nature. To make it possible, we're giving trash a new life and challenging the status quo between brand, producers and consumers with full transparency.

Free shipping

On orders over 300 €

Free returns

Always free, around the world

Visit us

Helsinki Concept Store
Fredrikinkatu 18
Thu-Fri 12-19, Sat 11-16
(Also Sun 22.12. 12-16)

Lovia love letter for revolutionisers

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