Transparency has been a key value for us from the get-go, and it is our strong belief that this is key in order to create sustained change. We want to know the people involved in our entire operation, instead of hiding them deep into the shadows of complex chains. We have to understand our materials and their impact. We must be held responsible for our actions. Change can be achieved by being brutally honest about the reality behind our items. For this purpose our transparency concept reveals the carbon footprint, materials, makers as well as pricing.