Permission to be me

JANI TOIVOLA COLOUR DROP

Permission to be me

JANI TOIVOLA COLOUR DROP

Campaign has ended – Thank you for participating!

If you got any further questions, please e-mail us hello@loviacollection.com
Thank you!
What’s your story?
Each one of us carries a story filled with many kinds of events. However, the path we have traveled so far, doesn’t have to define our future. Each of us has a right to build ourselves again in a way that feels natural for us.
Together with Jani Toivola, we have designed a bag, which carries a message of believing in your own power. Let the TOIVO bag break you away from the norm and focus on expressing yourself in your way. 5% of the sales profits from the TOIVO bags will be donated to support the important work of John Nurminen Foundation to protect the Baltic Sea.
We at Lovia hope courage to let go of the unnecessary and welcome new things in - we hope you are allowed to play and try, choose and change, just the way you want to. At Lovia, you’ll find a bag collection which sets no limits. We hope you’re able to find a treasure that speaks to you. No limitations or narrow boundaries - only you. 
“When a person is truly allowed to be themselves, only then do they have the possibility to help others”
- JANI TOIVOLA
What’s your story?
Each one of us carries a story filled with many kinds of events. However, the path we have traveled so far, doesn’t have to define our future. Each of us has a right to build ourselves again in a way that feels natural for us.
Together with Jani Toivola, we have designed a bag, which carries a message of believing in your own power. Let the TOIVO bag break you away from the norm and focus on expressing yourself in your way. 5% of the sales profits from the TOIVO bags will be donated to support the important work of John Nurminen Foundation to protect the Baltic Sea.
We at Lovia hope courage to let go of the unnecessary and welcome new things in - we hope you are allowed to play and try, choose and change, just the way you want to. At Lovia, you’ll find a bag collection which sets no limits. We hope you’re able to find a treasure that speaks to you. No limitations or narrow boundaries - only you.
“When a person is truly allowed to be themselves, only then do they have the possibility to help others”
- JANI TOIVOLA

[ TOIVO ]

Jani toivola

Together with Jani Toivola, we have designed a bag, which symbolises the possibility to break away from the norm and focus on expressing yourself in your way. The multifunctional TOIVO bag carries all important things with you. Play with the different strap styles to turn it from body bag to crossbody or even to a belt bag or a backpack with additional straps or add an extra handle to use TOIVO as a handbag.
The iconic weaving of the TOIVO bag puts the smallest of leather pieces in the spotlight. The bag is available in grey, black and brown from which the graphite grey is Jani Toivola’s unique design where the misty grey coloured leather is combined with the lavender salmon leather handle. These limited edition bags have been created utilising excess materials gathered by Lovia. Materials include cutting waste from the Finnish furniture factories, and salmon skins, a by-product of the food industry.
Pre-orders for the TOIVO bags are open from the 29th of March through to the 12th of April or until materials last. The bags are then made according to orders in the hands of our talented artisans in Italy, making their way to new homes in June. Get to know TOIVO below and grab yourself a new partner for your next adventures!

390€ TOIVO, GRAPHITE GREY | 78€ HANDLE, LAVENDER

390€ TOIVO, BLACK | 38€ HANDLE, BLACK

390€ TOIVO, PINE BROWN | 38€ HANDLE, BROWN

lovia-toivo-002-jani-6

[ TOIVO ]

Jani toivola

Together with Jani Toivola, we have designed a bag, which symbolises the possibility to break away from the norm and focus on expressing yourself in your way. The multifunctional TOIVO bag carries all important things with you. Play with the different strap styles to turn it from body bag to crossbody or even to a belt bag or a backpack with additional straps or add an extra handle to use TOIVO as a handbag.
Pre-orders for the TOIVO bags are open from the 29th of March through to the 12th of April or until materials last. The bags are then made according to orders in the hands of our talented artisans in Italy, making their way to new homes in June. Get to know TOIVO below and grab yourself a new partner for your next adventures!
The iconic weaving of the TOIVO bag puts the smallest of leather pieces in the spotlight. The bag is available in grey, black and brown from which the graphite grey is Jani Toivola’s unique design where the misty grey coloured leather is combined with the lavender salmon leather handle.

390€ TOIVO, GRAPHITE GREY | 78€ HANDLE, LAVENDER

The multifunctional TOIVO bag carries all important things with you. Play with the different strap styles to turn it from body bag to crossbody or even to a belt bag or a backpack with additional straps or add an extra handle to use TOIVO as a handbag.

390€ TOIVO, BLACK | 38€ HANDLE, BLACK

These limited edition bags have been created utilising excess materials gathered by Lovia. Materials include cutting waste from the Finnish furniture factories, and salmon skins, a by-product of the food industry.

390€ TOIVO, PINE BROWN | 38€ HANDLE, BROWN

Pre-orders for the TOIVO bags are open from the 29th of March through to the 12th of April or until materials last. The bags are then made according to orders in the hands of our talented artisans in Italy, making their way to new homes in June. Get to know TOIVO below and grab yourself a new partner for your next adventures!

Wear TOIVO in multiple ways

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CLUTCH

Remove all the straps and handles from the TOIVO bag and use the bag as a clutch for evening parties, for example.

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additional handle

There’s a lavender-colored, black or brown handle available, which you can use to add a new function, as well as create the color combination you like the best.

lovia-toivo-001-shoulder

SHOULDER STRAP

The TOIVO bag includes a thicker adjustable shoulder strap that allows you to use the bag as a crossbody or on your shoulder for everyday needs.

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WRISTLET

An extra wristband made of sofa leather or salmon leather is available as an accessory to the bag. For example, with a shade of the universe, you can add shine to your everyday look.

lovia-toivo-001-back

BELT BAG

You can get a separate belt bag strap for the TOIVO bag, which frees your hands for lively conversation.

lovia-toivo-001-backpack

BACKPACK STRAP

Additional backpack straps are available for the bag. To make it comfortable to carry the backpack on your back, separate padding has been added to the carrying straps.

We donate 5% of the sales profits to John Nurminen Foundation to save the Baltic Sea

When a person is truly allowed to be themselves, only then do they have the possibility to help others. We donate 5% of the sales profits of this campaign to the John Nurminen Foundation to protect the Baltic Sea. The John Nurminen Foundation implements concrete Baltic Sea protection measures that bring results, and ensure that the stories of the sea are passed onto future generations.

We donate 5% of the sales profits to John Nurminen Foundation to save the Baltic Sea

When a person is truly allowed to be themselves, only then do they have the possibility to help others. We donate 5% of the sales profits of this campaign to the John Nurminen Foundation to protect the Baltic Sea. The John Nurminen Foundation implements concrete Baltic Sea protection measures that bring results, and ensure that the stories of the sea are passed onto future generations.
lovia-toivo-002-jani-3

Would you like to see more? Click below to see the other treasures in our collection!