1. Jurva, Finland
The journey of the excess materials begins at the Hakola factory in Jurva. The artesans in charge of cutting collect the cutting waste into separate boxes for Lovia.
2. Helsinki, Finland
Next the material arrives at Lovia, where they are given new life on Outi's design table. Marianna handles the material management and prepares the production shipments.
3. Seregno, Italy
The materials are then delivered via land freight to artesan Fulvio's team in Northern Italy, Milan area. Their nine-person team has experience in luxury bag production from over three decades as well as the tools to give this material an exceptionally long life time.
4. Next adventure
From Italy the bags travel back to us in Helsinki. From the showroom or via the online store you get to choose your own treasure. This is how the bag created from excess material finds a new home and you get to decide, how its future decades will look like.