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FINNISH DESIGN STRIDES TOWARDS MODERN CIRCULATION TOGETHER

We both believe, that change has to start already on the design table. Lovia and Hakola share the core value to create long-term items that last, where the entire life cycle is considered already in the sketching phase. By joining forces we can extend our life cycle thinking even further. In this perfect partnership the high quality Hakola furniture materials serve as a starting point for new trash creations by Lovia.

BELOVED CLASSICS DRESSED IN HAKOLA TEXTILES

There are many combining factors between Lovia and Hakola, from both material and design choices through to comprehensive transparency. Both have high respect for traditional artesan craftsmanship and Finnish roots, where also the functional and long-lasting design stems from.
With this collaboration two of our beloved bag designs are dressed in much requested textile materials.        Same as the furniture industry excess leather we utilise, also the interior textiles of Hakola are made to stand the test of time.
”I have been following the amazing story of Lovia attentively from the beginning and it has been lovely to get to collaborate with a brand that is authentically responsible. It is great to see how our excess materials get a new life in the hands of Lovia!”

Annaleena Hakola

VASU CLAY VELVET | 165 €

The versatile Vasu works as an evening bag, a handy pouch inside your bigger bag fitting your necessities, or as a traditional crossbody. Keep your bits and bobs organised during the day and attach the should strap or the separate wristlet for evening activities.

SHOP HERE

Vasu FOREST GREEN VELVET | 165 €

The deep forest green velvet of Hakola fits seamlessly into the small classic crossbody design. The rosegold pine cone amulet is handmade in Helsinki. The vivid surface of the velvet is the cherry on top of any festive look, but also works as an everyday trusted companion.

SHOP HERE

Tuohi Sand | 470 €

Tuohi is a timeless classic, created to serve all of those crucial everyday needs of today. Fit your laptop and necessities with you in this structured tote bag, and organise the most important things with the help of all the different inner pockets. Choose your style to carry this everyday hero.

SHOP HERE

"I look up to the way Hakola respects long-term and transparent artesan craftsmanship, where no compromises are made to the detriment of the makers. Traditions and skill built over years and years combine beautifully with contemporary design and aesthetics."

Outi Korpilaakso, Lovia

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MATERIAL USAGE

At the Hakola factory all leather covers and some of the textiles are still cut by hand, creating far less excess material from the cutting process. At Lovia the bags are designed as a puzzle with the cutting waste pieces left, making each seam count. Production moves starting from larger items onto wallets and other smaller leather goods.

GATHERED MATERIAL

In the upholstery stage the furniture artesans of Hakola gather cutting waste for Lovia. Sofas and armchairs require larger surfaces, and from the edges of leather hides and textile materials smaller pieces perfect for bags are left over. The material is stored in Finland and delivered to Italy according to orders via land freight.

THE ROLE OF A SINGLE BAG

Each individual bag is a concrete step towards minimising waste. The high quality material that could have before been treated as trash, ends up getting a new valuable life. We hope that your own bag can serve as a reminder of the large impact smaller actions together create.
hakola_waste
material_utilisation_lovia

MATERIAL USAGE

At the Hakola factory all leather covers and some of the textiles are still cut by hand, creating far less excess material from the cutting process. At Lovia the bags are designed as a puzzle with the cutting waste pieces left, making each seam count. Production moves starting from larger items onto wallets and other smaller leather goods.
resqued_leather_hakola
resqued_fabric_hakola

GATHERED MATERIAL

In the upholstery stage the furniture artesans of Hakola gather cutting waste for Lovia. Sofas and armchairs require larger surfaces, and from the edges of leather hides and textile materials smaller pieces perfect for bags are left over. The material is stored in Finland and delivered to Italy according to orders via land freight.
resqued_vasu_hakola
resqued_tuohi_hakola

THE ROLE OF A SINGLE BAG

Each individual bag is a concrete step towards minimising waste. The high quality material that could have before been treated as trash, ends up getting a new valuable life. We hope that your own bag can serve as a reminder of the large impact smaller actions together create.

JOURNEY OF THE MATERIAL

1. Jurva, Finland
The journey of the excess materials begins at the Hakola factory in Jurva. The artesans in charge of cutting collect the cutting waste into separate boxes for Lovia.
2. Helsinki, Finland
Next the material arrives at Lovia, where they are given new life on Outi's design table. Marianna handles the material management and prepares the production shipments.
3. Seregno, Italy
The materials are then delivered via land freight to artesan Fulvio's team in Northern Italy, Milan area. Their nine-person team has experience in luxury bag production from over three decades as well as the tools to give this material an exceptionally long life time.
4. Next adventure
From Italy the bags travel back to us in Helsinki. From the showroom or via the online store you get to choose your own treasure. This is how the bag created from excess material finds a new home and you get to decide, how its future decades will look like.
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