LOVIA CONCEPT STORE FREDRIKINKATU 18, HELSINKI | Fri 14-18, Sat 12-16

[ HILLA ]

COLOUR SPLASH - TRASH RESCURE OPERATION

[ HILLA ]

COLOUR SPLASH - TRASH RESCUE OPERATION

Our trash treasure chest exploded into this summery collection of colours. We discover some truly delicious shades while gathering excess materials, but due to their small amounts some shades never see the light of day within our regular collection.

Take part in this special trash rescue operation by choosing your own gem from the pre-order selection!

lovia kevät hires-7

A truly purposeful bag

It is no secret that the [HILLA] bag is highly multifunctional. From its origin on Outi’s design table to the artisan craftsmanship, [HILLA] was truly created to serve a purpose. The design takes into account the elements required by multifunctionality and the recycled material. Due to its compact size and structure, this model successfully rescues even the smallest pieces of excess material. This is the reason the [HILLA] was selected to become the vessel for our rescue mission. 
Now is your chance to pre-order your own treasure from this special selection. Orders are open 8.-22.6. or until stocks last. Make note that for some of these shades there are only a few pieces available to act fast! 
lovia kevät hires-3

Our trash treasure chest exploded into this summery collection of colours. We discover some truly delicious shades while gathering excess materials, but due to their small amounts some shades never see the light of day within our regular collection.

Take part in this special trash rescue operation by choosing your own gem from the pre-order selection!

lovia kevät hires-7

A truly purposeful bag

It is no secret that the [HILLA] bag is highly multifunctional. From its origin on Outi’s design table to the artisan craftsmanship, [HILLA] was truly created to serve a purpose. The design takes into account the elements required by multifunctionality and the recycled material. Due to its compact size and structure, this model successfully rescues even the smallest pieces of excess material. This is the reason the [HILLA] was selected to become the vessel for our rescue mission. 
Now is your chance to pre-order your own treasure from this special selection. Orders are open 8.-22.6. or until stocks last. Make note that for some of these shades there are only a few pieces available to act fast! 
lovia kevät hires-3

Revolutioniser inspiration

Serving with five purposes, and a sixth one added by the addition of a handle, the [HILLA] rescues not only trash but also any outfit crises you may undergo. Why have six bags when you can just have one truly great transformer?
We asked long-term [HILLA] user and our collaborator Sara @saratickle to test out the new available shades and show you her favourite ways to style [HILLA].
Get inspired for the summer from these looks by Sara!

[HILLA] AS A BELT BAG

"The Hilla transforms into belt, body, crossbody, shoulder and clutch bag! It works all year round and on every occasion. The perfect bag to take for a trip!"

[HILLA] WITH HANDLE

"You can also purchase a separate handle for the [HILLA], making the bag even more versatile. The handle transforms the bag into an on trend 90's vibes little purse!"

[HILLA] AS A BODY BAG

"[HILLA] works during cold winter and in summer heat. It works with a dress, knit and a blazer. I’ve even put the belt through the loops of my high-waisted jeans."

Journey of the material

If you decide to take part in this special trash rescue operation, your bag will be made in the hands of our artisans in Italy. Head artisan Fulvio Galbiati leads a team of nine in the Milan area in Italy. They have accepted our material challenge and with three decades of experience they transform trash into long-term treasures, making each seam truly count. Take a closer look and learn more about the materials and makers from our DNA page.

Revolutioniser inspiration

Serving with five purposes, and a sixth one added by the addition of a handle, the [HILLA] rescues not only trash but also any outfit crises you may undergo. Why have six bags when you can just have one truly great transformer?
We asked long-term [HILLA] user and our collaborator Sara @saratickle to test out the new available shades and show you her favourite ways to style [HILLA].
Get inspired for the summer from these looks by Sara!

[HILLA] AS A BELT BAG

"The Hilla transforms into belt, body, crossbody, shoulder and clutch bag! It works all year round and on every occasion. The perfect bag to take for a trip!"

[HILLA] WITH HANDLE

"You can also purchase a separate handle for the [HILLA], making the bag even more versatile. The handle transforms the bag into an on trend 90's vibes little purse!"

[HILLA] AS A BODY BAG

"[HILLA] works during cold winter and in summer heat. It works with a dress, knit and a blazer. I’ve even put the belt through the loops of my high-waisted jeans."

Journey of the material

If you decide to take part in this special trash rescue operation, your bag will be made in the hands of our artisans in Italy. Head artisan Fulvio Galbiati leads a team of nine in the Milan area in Italy. They have accepted our material challenge and with three decades of experience they transform trash into long-term treasures, making each seam truly count. Take a closer look and learn more about the materials and makers from our DNA page.

Pre-order your treasure

bright green

Soft yellow

Light shell

fuchsia

Summer hay

Antique sand

Bright orange

Classic red

Bright yellow

Clay velvet

lovia kevät hires-10

Add a new function

Add a sixth function with the separate handle! The model has been slightly modified to fit the [HILLA] bag even better.
Tip: grab a different coloured handle to change up the look and feel of your bag! You will never get tired of your beloved multifunctional wonder.
lovia kevät some-6
lovia kevät hires-10

Add a new function

Add a sixth function with the separate handle! The model has been slightly modified to fit the [HILLA] bag even better.
Tip: grab a different coloured handle to change up the look and feel of your bag! You will never get tired of your beloved multifunctional wonder.
lovia kevät some-6