PRACTICAL AND BEAUTIFUL
Practicality, durability and beauty come together in every one of our creations. Lovia's elegant bags are designed to blend seamlessly into your life.

LOVIA MOVING SALE
Lovia's Store Is Closing!
Now’s your chance to grab your favorite bag or jewelry treasure at special moving sale prices.
We moved into our Fredrikinkatu Store in 2018, and while the years have brought many twists and turns, our Freda store has long been the heart of Lovia’s operations. But now, it’s time for something new. Help lighten our moving load and discover your new go-to bag or jewelry piece.
Shoulder bags

Color Treasure Hilla dark raspberry
Limited edition! Lovia's first Colour Treasure collection of Spring 2025 introduces the beloved HILLA bag in a delicious dark raspberry shade.

JEWELRY TREASURES
Our jewelry inspired by forest treasures is made in Alppila, Helsinki. With the help of 3D technology and solid goldsmithing experience, ideas originating from the forests of Kainuu are transformed into tangible jewelry.
Find a power amulet for a loved one or yourself!

TOGETHER WE CAN MAKE AN IMPACT
Join our community and be the Revolutioniser of your own life; your choices truly have an impact. Find your favorite from our selection.
"Entrepreneurs want to create a completely new way of producing, consuming and respecting fashion."




Timeless classics