Article: Kalevala – Responsible recycling

Kalevala – Responsible recycling
Kalevala
Jewelry production

Näky – Inspiration drawn from the power of intuition
Lovia's new elegant Näky jewelry collection is crafted at Kalevala's factory in Helsinki.
Kalevala is a well-known responsible jewelry maker, whose practices are based on environmental conservation, respect for human rights, and promoting the well-being of communities. The values of Lovia and Kalevala align, as both brands have always prioritized striving towards a more sustainable and equitable world.
Kalevala – created responsibly by the hands of artisans
The Näky jewelry collection was designed by Lovia's Creative Director Outi Korpilaakso, and the inspiration for the pieces comes from the pine cone scale, which has been shaped into an amulet symbolizing the power of intuition and awareness. The eye of the pine cone serves as a reminder of the importance of growing our consciousness in these times, so that we can gain the wisdom to act more thoughtfully—for the benefit of nature. Only with strong intuition and wisdom can we look deeper and, together, create a more sustainable future.