Trash bag

The most sustainable waste disposal

lovia_trashbag_brand

The journey of a Lovia bag starts from the trash bin - not the most conventional start for a high quality design item. Well, there is a great reason behind such a crazy idea. Constant production of new material in one end and huge piles of waste in the other are one of the main factors making fashion one of the most polluting industries in the world. For example, this industry accounts  for around 800 000 tons of leather waste annually. This is why, with all the more reason, we rescue other industries' waste from being tossed into the bin, and turn them into products with a purpose. 

revolutioniser
Trash to treasure - a real-life Cinderella story of trash transformation

Trash Bag is a statement, challenging the traditional quality definition and perspective of the fashion industry. High quality materials are not to be bypassed due to their exceptional origin. It is high time for fashion to adapt in its part to the requirements of the surrounding world, and to utilise resources to their fullest.

Unconventional material doesn’t have to set limits to creativity. Working within certain material boundaries in fact pushes creativity, and takes it to the next level as each seam is truly meaningful for the function and design to work, our founder and designer Outi Korpilaakso thinks.

Trash doesn't mean lower quality. It rather means something can no longer be utilised in its original purpose, something that is ready to see a new life. ⁣In the hands of our artisans, equipped with decades of experience in quality bag making, it turns into a real treasure.

Trash to treasure - a real-life Cinderella story of trash transformation

Trash Bag is a statement, challenging the traditional quality definition and perspective of the fashion industry. High quality materials are not to be bypassed due to their exceptional origin. It is high time for fashion to adapt in its part to the requirements of the surrounding world, and to utilise resources to their fullest.

Unconventional material doesn’t have to set limits to creativity. Working within certain material boundaries in fact pushes creativity, and takes it to the next level as each seam is truly meaningful for the function and design to work, our founder and designer Outi Korpilaakso thinks.

Trash doesn't mean lower quality. It rather means something can no longer be utilised in its original purpose, something that is ready to see a new life. ⁣In the hands of our artisans, equipped with decades of experience in quality bag making, it turns into a real treasure.

revolutioniser
This spring, our carrying theme will be changing perceptions and respecting what we already have. Follow our Instagram to keep up with the story.

Lovia love letter for revolutionisers

Plant a tree by joining the community