IT ALL BEGINS AND ENDS WITH RESPECT

Our mission is to inspire you to start respecting things around you. Respect towards nature, people, honesty, and the purpose of the products we make are our core values. Fashion is the one of the most polluting industries speeding up the global warming, and we believe the solution is in our hands. When we change the way we see the world, it changes the way we consume, and in the end companies with the fastest impact also have to change.

A bag can't change the world, but you can.

Respect for nature

Using existing leftovers instead of demanding for more

Mother Earth has spoiled us. More than needed is being taken without showing much gratitude for herThe fashion industry alone generates around 800,000 tons of leather waste annually (enough to produce around 400 million of our Kaiho bags!). We have started our mission by rescuing materials close to us, including excess leather from Finnish furniture factories, elk hides left over from Nordic population control hunting and salmon skins, by-products of food production. The material we have at hand dictates how and what we design. Making bags is a perfect way to give a new meaningful life for small pieces of excess leather.

lovia_nature_roots_leathers
Our mission is to inspire you to start respecting things around you. Respect towards nature, people, honesty, and the purpose of the products we make are our core values. Fashion is the one of the most polluting industries speeding up the global warming, and we believe the solution is in our hands. When we change the way we see the world, it changes the way we consume, and in the end companies with the fastest impact also have to change.

A bag can't change the world, but you can.

Respect for nature

Using existing leftovers instead of demanding for more

Mother Earth has spoiled us. More than needed is being taken without showing much gratitude for herThe fashion industry alone generates around 800,000 tons of leather waste annually (enough to produce around 400 million of our Kaiho bags!). We have started our mission by rescuing materials close to us, including excess leather from Finnish furniture factories, elk hides left over from Nordic population control hunting and salmon skins, by-products of food production. The material we have at hand dictates how and what we design. Making bags is a perfect way to give a new meaningful life for small pieces of excess leather.

lovia_nature_roots_leathers
lovia_cliofactory_people_roots

Respect for People

Remembering the human effort behind each step

A talented designer can't do the magic without a passionate artisan, material partner or hardware forger, just to name a few. Every link in the value chain is crucial and should be respected with the same rights. The fashion industry easily makes us forget this by concentrating on the surface of the product and not giving the people behind it a voice or face. With our DNA transparency concept want to help you make sure the people behind your product have fair conditions and are able enjoy the meaningful work they do.

Respect for People

Remembering the human effort behind each step

A talented designer can't do the magic without a passionate artisan, material partner or hardware forger, just to name a few. Every link in the value chain is crucial and should be respected with the same rights. The fashion industry easily makes us forget this by concentrating on the surface of the product and not giving the people behind it a voice or face. With our DNA transparency concept want to help you make sure the people behind your product have fair conditions and are able enjoy the meaningful work they do.

lovia_cliofactory_people_roots

Respect for Honesty

Being fully transparent to encourage your curiosity

You have to know and accept your partner's past to build a strong future together. Why not extend this theory to the things we own, too? We believe the only way to build trust is to be honest, which in our case means the transparency DNA. Our artisans put a coded label inside each bag. By using the code on our DNA page or scrolling down the product page, you can find out where each part came from, who made them as well as what we paid for it. We want to encourage you to ask us questions. This way, you can get to know your new friend and, instead of a passing crush, fall truly in love.

dna_honesty_about

Respect for Honesty

Being fully transparent to encourage your curiosity

You have to know and accept your partner's past to build a strong future together. Why not extend this theory to the things we own, too? We believe the only way to build trust is to be honest, which in our case means the transparency DNA. Our artisans put a coded label inside each bag. By using the code on our DNA page or scrolling down the product page, you can find out where each part came from, who made them as well as what we paid for it. We want to encourage you to ask us questions. This way, you can get to know your new friend and, instead of a passing crush, fall truly in love.

dna_honesty_about
lovia_hilla_heaven
A loyal companion that helps you buy less

From rescuing waste to serving many functions in order to help you consume less, each seam in our bags has a purpose. Our job doesn't stop at the point when you receive your new treasure. We want to help you take the best care of it and restore it if anything happens to break. Our bags are made to be more than accessories. We hope your piece will be a companion reminding you of the power you have to start a positive revolution with your daily actions.

First and foremost we respect you, because you are a part of Lovia just as much as we are. If there is anything you want to ask of us, please send us a note at hello@loviacollection.com
A loyal companion that helps you buy less

From rescuing waste to serving many functions in order to help you consume less, each seam in our bags has a purpose. Our job doesn't stop at the point when you receive your new treasure. We want to help you take the best care of it and restore it if anything happens to break. Our bags are made to be more than accessories. We hope your piece will be a companion reminding you of the power you have to start a positive revolution with your daily actions.

lovia_hilla_heaven
First and foremost we respect you, because you are a part of Lovia just as much as we are. If there is anything you want to ask of us, please send us a note at hello@loviacollection.com

Lovia love letter for revolutionisers

Plant a tree by joining the community