Functionality Sammal charms with the same practicality as a canvas bag but brings an upgraded element of elegance. This tote will refreshen your gloomy autumn days, taking shape according to what you choose to carry in it.
Roots Trash revolution has arrived! We wanted to make a statement revealing the exact origin of our bags – the trash bin. Show true colours with the TRASH BAG, celebrating the new era of transparency. Take a strong stand.
DNA Sammal is made of excess leather rescued from a Finnish design furniture factory. The small pieces that can’t fit into sofas would otherwise end up in landfills, but as a Lovia bag they can get a new valuable life.
Scroll down to track where each part of the bag comes from, who made them, and what we paid for them. Each bag is individually numbered and carries a DNA code inside, allowing you to get back to its roots whenever you wish.