360 €Traditional retail price: 730 €
Functionality Aira is the little sister of our classic Aura bag. Wear with the crossbody strap or use it as a handy clutch by slipping your fingers through the logostrap in front.
Roots The Aira crossbody is the slightly smaller follow-up of one of our first styles, Aura, serving as a rescuer for the smallest forgotten pieces of excess leather material. The iconic weaving of Aira puts them in the spotlight, creating a weaved effect.
DNA Aira is made of excess leather rescued from a Finnish design furniture factory. The small pieces that can’t fit into sofas would otherwise end up in landfills, but as a Lovia bag they can get a new valuable life.
Scroll down to track where each part of the bag comes from, who made them, and what we paid for them. Each bag is individually numbered and carries a DNA code inside, allowing you to get back to its roots whenever you wish.
Have you been good this year? By sharing your heart’s true desire to your loved one, you can avoid those unwanted gifts ending up in the back of your closet. Support better giving (and get what you really need).