PRESS PHOTO BANK
Lovia is a Finnish sustainable brand creating bags and jewellery our of other industries’ excess materials with a completely transparent production chain.
We rescue other industries' waste from being tossed into the bin. Instead of the resources being destroyed they end up to our design table and get a second chance at life. Excess leather from furniture industries, elk leather left over from population control hunting and salmon skin, a by-product of food production are examples of materials utilised. All leather goods are artisan-made in Italy and the jewellery is handmade in Helsinki. Inside each bag there is a DNA code which you can type in at loviacollection.com/dna and find out the entire story behind the bag.
Find the press releases, brand and lookbook images as well as full resolution product pictures under the below links.
A bag with a mission - a bag can't
change the world, but you can
Trash to treasure - a real-life
Cinderella story of trash transformation
Our transparency concept
introduced - the people, the places,
production, materials and pricing
For any further information, images and press loans, please contact:
or visit us as our Helsinki office:
Lovia Concept Showroom
Open for press by appointment and
Thu - Fri 12 - 19
Sat 11 - 16