PRESS PHOTO BANK

Lovia is a Finnish sustainable brand creating bags and jewellery our of other industries’ excess materials with a completely transparent production chain.

We rescue other industries' waste from being tossed into the bin. Instead of the resources being destroyed they end up to our design table and get a second chance at life. Excess leather from furniture industries, elk leather left over from population control hunting and salmon skin, a by-product of food production are examples of materials utilised. All leather goods are artisan-made in Italy and the jewellery is handmade in Helsinki. Inside each bag there is a DNA code which you can type in at loviacollection.com/dna and find out the entire story behind the bag.

Find the press releases, brand and lookbook images as well as full resolution product pictures under the below links.

FIND ALL CURRENT PRESS RELEASES HERE

PURPOSE

A bag with a mission - a bag can't
change the world, but you can

TRASH BAG

Trash to treasure - a real-life
Cinderella story
of trash transformation

The DNA

Our transparency concept
introduced
- the people, the places,
production, materials and pricing

For any further information, images and press loans, please contact:

 

Ada Aadeli

ada@loviacollection.com

 

or visit us as our Helsinki office:

Lovia Concept Showroom

Fredrikinkatu 18

Open for press by appointment and

Thu - Fri 12 - 19

Sat 11 - 16