Lovia bags are wrapped up in dust bags that are made 100 % recycled cotton. The fabric is supplied from Pure Waste Textiles, a Finnish company that has won several awards for their innovations.

Pure Waste's cotton has been recycled from raw cotton waste from spinning factories and then, manufactured into a new fabric. Using recycled cotton saves 20 000 liters of water per kilogram compared to the amount that is required to produce the water intensive cotton crops. No additional colors or washing have been used in the manufacturing process.

Dust bags are sewed in Estonia at Rondestor Disain, a small sewing manufacturer company owned by Jaanis Magnus.

Pure waste textiles turns textile waste into new fabric

Pure Waste Textiles has won several prices through their innovative work with rescuing textile waste. One of them was the Finnish Fashion Act 2013 for developing textile waste into an innovation.

“We make 100% recycled fabrics using industrial waste and we call it – Purecycling”, one of the founders, Hannes Bengs explains.

In practise, Purecycling means collecting industrial textile waste from all over the world, spinning it into a new yarn and then weaving it into a fabric.

Traditional industrial clothing manufacturing generates large amounts of textile waste which end up in landfills. during cutting processes, up to 15% of fabrics intended for clothing are wasted and only a minuscule amount is re-utilized.

Most of the textile waste is generated in South-East Asia and therefore Pure Waste’s fabrics are manufactured in Coimbatore, India. Pure Waste has their own recycling and spinning line in a factory.

Pure Waste’s goal is to make the industry more sustainable by all means possible, and are now producing T-shirts without consuming any water in the production process.

Lauri Köngäs-Eskandari, Jukka Pesola, Anders Bengs and Hannes Bengs form two thidrs of Pure Waste's core team.