Perch Leather as a material is thin, soft and very strong. It has an interesting structure you want to feel with your fingers. Perch skins, left as by-products of human food, are processed into leather in Iceland.

–In Iceland we are really fortune as we have plenty of hot water from geothermal sources. We can rely on the power of nature also in fish leather production. All our electricity also comes from a hydroelectric power station, Sigurlaug Eysteinsdóttir of the tannery Atlantic Leather expains.

Atlantic Leather is located in Sauðárkrókur, a small but vibrant community of roughly 3000 inhabitants, located in the heart of Skagafjörður, Iceland. 20 years ago, the founder Friðrik Friðriksson got an idea to bring her ancestors' skills to modern times and to produce high class fish leather out of the by product of the fish industry. One man‘s trash is another man‘s treasure.

- All the skins that we produce are a byproduct from the food industry- we buy the skins from the food industry, otherwise it would go into the garbage. "The Icelandic Perch is sold with the skins from all the fish tanneries here in Iceland, so we had to find another supplier for Perch leather. We found an Icelandic man who wanted to start a sustainable business that would make more jobs in the town-village that he and his wife also lived partly in. Atlantic Leather went in that co- operation with him to source the perch skins from there. So we taught them the tanning method and supplied people work in that area", Sigurlaug, or let's call her Silla, explains.