THE PRODUCT DNA
Each bag has a label inside with unique production number and a DNA code. Type in the code here to find out the full history of your product, containing stories and information about its makers, materials, production and pricing.
GET TO KNOW YOUR BAG'S HISTORY
Learn everything about the MATERIALS we use
We use materials that already exist and are leftovers for someone else. Our main leathers are excess leather from Finnish furniture factories, elk leather from Nordic population control hunting and salmon skin left over as a by-product from food industry. The jewellery is made with 90 % recycled bronze base.
Secondary materials
We want to be as sustainable as possible even when it comes to the smallest pieces in the bags.
Our dust bags are made of recycled cotton waste and metal details sourced from Europe.
Get to know the production
Our bags are produced by Italian luxury artisans near Milan. They have accepted our challenge to turn even the smallest pieces of excess leather into beautiful accessories. The jewellery is crafted by our Helsinki-based 3D goldsmith. He has created the unique pine cone surface into our iconic jewellery from real pine cone scales.
Meet the people behind our products
Our Italian artisans have several generation's experience in luxury bag production. The goldsmith in Helsinki is a craftman with 3D design skills. Each material source has a team of passionate entrepreneurs behind. Together they will ensure that even the smallest of the details are handcrafted perfectly.
See what we paid for each production step
We want to keep producing the highest possible quality, while taking the prices to a level we believe is fair. This example is the pricing of our classic KAIHO 001 crossbody bag.
Materials
37,26 €
The excess leathers and secondary materials used in the product.
Hardware
11,75 €
D-rings, studs, zippers and other hardware parts.
PRODUCTiON
98,00 €
The artisan production includes inner support materials, DNA-coding and unique numbering.
Cargo
1,28 €
To minimise emissions, we ground ship raw materials to factory and finished products back to us.
Packaging
7,91 €
Including dustbags made of cotton waste and recyclable product boxes.
Manufacturing cost
156,20 €
Our price
420 €
As webshop is our main channel, we control our own prices that are 2-3 times the manufacturing cost before taxes. Our share is used to cover all our fixed costs, salaries, design, branding and customer service.
TRADITIONAL RETAIL PRICE
900 €
The traditional retail prices tend to be 5-6 times the manufacturing cost. In luxury sector the margin with 'branding extra' can be up to 10, or even 20, times the manufacturing cost.
The Muse Code
Just like the makers and materials, strong muses lie in the core of Lovia's DNA. They are the radical thoughts that interrupt our routines, the music that wakes us up in the morning and the artists behind new ideas.
