Log in Wishlist - Cart


Your choices matter. Don’t be afraid to think for yourself, to stand out, to be different. People who have the courage to stand up for what they think is right, are needed. They are the ones who change perceptions. We believe in respect; for nature, people, honesty and purpose of the product, but everything starts with respecting yourself. Respect your opinions, respect yourself and remember that your choices matter. Tomorrow doesn’t have to be like today.

Using what is available instead of demanding for more

Mother Earth has spoiled us. More than needed is being taken and respectful manners are long gone. We’re on a mission to rescue resources that still deserve respect and could live their life for several more years. The fashion industry alone generates around 800,000 tons of leather waste. We saw a way to reduce this in creating designs out of the leftovers, turning the negative into a positive effect. Next up was scouting materials that wanted to be found. What happens to the leather pieces that don’t fit into sofas? How about the elk hides left over from Nordic population control hunting? Where do all the fish skins left over from food production go? Materials dictate what we design.

ethical luxury bag production

Respect for People

Remembering the human effort behind each step

A great product requires passionate people from beginning to end. A genius designer is nothing without a passionate artisan, material partner or hardware forger, just to name a few. Every link in the value chain is crucial and should be respected, not forgotten. Don’t blame yourself for that - it’s not you, it’s us. The fashion industry makes you forget about them by not giving them a voice or face. We want to show you all the great minds and craftsmanship behind our products, and this is why our DNA archive contains stories of the people behind each step.

Respect for Honesty

Being fully transparent to encourage your curiosity

A short lesson about unconditional love: You have to know and accept the other one's past to build a strong future together. Love is great so why not extend this theory to the things we own, too? That's why we created the Product DNA. In practise this means that our artisans put a label with a code inside each bag. By typing in the code at our DNA page, you can find out where each and every part in came from, who made them and where, and what we paid for it. This way, you can get to know your new friend and, instead of a quick crush, might fall in love it.

Sustainable luxury bag made of salmon skin and excess leather
Creating a loyal companion for life through considering the whole cycle

We want to offer more than just a beautiful bag (though if this is why you like it, that’s perfectly fine for us, too). Every seam and form you see serves t0 utilise the materials to their fullest extent. Both materials and finished bags go on roadtrips, traveling between us and Milan by truck instead of flying. To you, they travel in recyclable boxes. We also want to help you take care of your new treasure and if anything happens to break, restore it for you. We strive to design so that you have many reasons for loving your Lovia; functionality, comfort, elegance, energy boost through its symbolic power, confidence you gain from wearing it. The decision is yours.

First and foremost we respect you. No true impact can ever be achieved alone and our mission can’t be accomplished without you. You are a part of Lovia just as much as we are, just like with other brands you choose to support. What you stand for is determined by your actions, so be conscious of your choices and ask questions, that is all we can ask of you. If there is anything you want to ask of us, please send us a note at hello@loviacollection.com. We’d love yo hear what’s on your mind.

With Respect,
Outi, Anna, Ada & Sebastian

Join the mood

Let us take you deeper into the world of Lovia