LOVIA CONCEPT STORE FREDRIKINKATU 18, HELSINKI | Fri 14-18, Sat 12-16

Spring has finally arrived and what better way to ring in the new season than by updating your wardrobe with a trustee spring bag companion. Presenting our top picks to carry all your essentials, no matter where you're going: AITTA, RIIHI, SAMMAL and KELO.
Get 20% off all AITTA, RIIHI, SAMMAL and KELO styles until Sunday 28th of April by using code SPRING20 at checkout. Valid for both in-stock and preorder items.
This special edition is a Colour Treasure by Revolutioniser bag created together with the lovely Jenna Helenius. The bag is available to order until 5th of May or until the material lasts. Make sure to act fast to secure yours from this limited drop!
In our Color Treasure concept, limited edition unique bags are designed from unique pieces of material that we have collected. After the limited amount or the order period has finished, artisans make the bags by hand in Italy with a unique numbering and DNA code.
Order your own KAIHO Color Treasure now in Forest Green!

ALL JEWELLERY 25% OFF

Our jewellery collection is undergoing some changes! Discover all classic collection jewellery now available with 25% off by using the code AMULETS25.
This is also officially your last call for Petäjä, Kaarna and Havu Double. You can discover the very last pieces now at special prices, already marked.
We make every Lovia design treasure by hand from excess materials, with full transparency, sustainably and with love. Discover our most beloved classic bags and find your new treasure.

Sustainability never looked so good

We asked our Revolutionisers to choose their favourite pieces from our classic collection and tell why they love them.
lovia-classics-campaign
Instead of ordering new materials, our actions are centered around rescuing discarded resources and doing so with complete transparency, right down to the makers, materials, pricing as well as carbon emissions. We are striving to create a modern circular economy that knows no waste, only resources that go around in the endless cycle of life.
Spring has finally arrived and what better way to ring in the new season than by updating your wardrobe with a trustee spring bag companion. Presenting our top picks to carry all your essentials, no matter where you're going: AITTA, RIIHI, SAMMAL and KELO.
Get 20% off all AITTA, RIIHI, SAMMAL and KELO styles until Sunday 28th of April by using code SPRING20 at checkout. Valid for both in-stock and preorder items.

SPRING JEWELLERY

Our jewellery collection is undergoing some changes! Discover all classic collection jewellery now available with 25% off by using the code AMULETS25.
This is also officially your last call for Petäjä, Kaarna and Havu Double. You can discover the very last pieces now at special prices, already marked.
This special edition is a Colour Treasure by Revolutioniser bag created together with the lovely Jenna Helenius. The bag is available to order until 5th of May or until the material lasts. Make sure to act fast to secure yours from this limited drop!
In our Color Treasure concept, limited edition unique bags are designed from unique pieces of material that we have collected. After the limited amount or the order period has finished, artisans make the bags by hand in Italy with a unique numbering and DNA code.
Order your own KAIHO Color Treasure now in Forest Green!
We make every Lovia design treasure by hand from excess materials, with full transparency, sustainably and with love.

Discover our most beloved classic bags and find your new treasure.

Instead of ordering new materials, our actions are centered around rescuing discarded resources and doing so with complete transparency, right down to the makers, materials, pricing as well as carbon emissions. We are striving to create a modern circular economy that knows no waste, only resources that go around in the endless cycle of life.
We want to make the fashion world more sustainable one treasure at a time by creating design products from high quality excess material. We reveal the story behind our products from materials to pricing and carbon footprint.
Our jewellery is inspired by Finnish forests are made in Alppila, Helsinki. With the help of 3D modelling and years of goldsmith experience, designs turn into actual jewellery.
Find your favourite here!
"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
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