Founded in Helsinki 2014, Lovia is a fashion brand that makes bags & jewellery from fine Nordic materials with a fully transparent concept.
Lovia is an accessory brand that combines high-end design to sustainability and a fully transparent production concept. Lovia bags are made of fine Nordic materials that are rescued as leftovers from different industries. The main materials are Icelandic salmon skins from food industry, excess sofa leather from Finnish furniture industry and elk leather from population control hunters. Each bag carries an individual code that entails the genetic information of the bag including stories of the materials and makers down to every detail. You can crack the code at our Product Dna page.